A moderate risk situation with good outlook for appeal.
Verification issues arise when Google cannot confirm that your business is legitimate and operates at the stated location. Failed verification attempts can lead to profile suspension. Home-based businesses often face challenges because Google has strict policies about residential addresses. You may need to hide your address while still proving your business operates legitimately. Your profile has some issues that should be addressed, but the situation is manageable with proper remediation.
For home-based business operations, common triggers include:
Gather the following documentation to support your case. Focus on professional licenses, insurance, and customer correspondence.
Follow these steps to address your verification issues. Estimated time: 1-2 weeks. Difficulty: Moderate.
Confirm your business address is correct and reachable
Start immediatelyChoose the most appropriate verification method for your situation
Prepare all required documents before starting verification
Complete the verification process within the allowed timeframe
Follow up if you don't receive verification within expected time
Resolution time varies based on the complexity of your situation and how quickly you can gather required evidence. Most cases can be resolved within 2-4 weeks with proper preparation.
Yes, you can submit a reinstatement request through Google Business Profile support. However, appeals are typically considered only once, so it's crucial to address all issues and gather complete evidence before submitting.
Service area businesses should focus on service records, customer correspondence, professional licenses, and branded vehicle photos. Address verification documents are also important.
Avoid making multiple changes at once, submitting incomplete evidence, or contacting Google support repeatedly. Each interaction should be purposeful and well-documented.
Run a diagnostic scan on your Google Business Profile to get a personalized assessment and step-by-step remediation plan.
Start Free DiagnosticThis guide is based on Google's published Business Profile guidelines and is provided for informational purposes only. It does not constitute legal advice. For complex situations, consult with a qualified professional. Last updated: 1/7/2026