A high risk situation with moderate outlook for appeal.
NAP (Name, Address, Phone) consistency is critical for local SEO and Google's trust in your business. Mismatches between your GBP listing and other online sources can trigger manual reviews and suspensions. Home-based businesses often face challenges because Google has strict policies about residential addresses. You may need to hide your address while still proving your business operates legitimately. Your profile faces significant risk. Multiple issues need to be addressed to improve your standing with Google.
For home-based business operations, common triggers include:
Your current appeal outlook is: Moderate Outlook. Before proceeding, consider these critical points:
Gather the following documentation to support your case. Focus on professional licenses, insurance, and customer correspondence.
Follow these steps to address your nap inconsistency. Estimated time: 1-3 weeks. Difficulty: Moderate.
Audit your business information across all online platforms
Start immediatelyCreate a master NAP document with your official business info
Update your GBP listing to match your official information
Correct NAP inconsistencies on third-party directories
Document all corrections made for your records
Resolution time varies based on the complexity of your situation and how quickly you can gather required evidence. Most cases can be resolved within 2-4 weeks with proper preparation.
Yes, you can submit a reinstatement request through Google Business Profile support. However, appeals are typically considered only once, so it's crucial to address all issues and gather complete evidence before submitting.
Service area businesses should focus on service records, customer correspondence, professional licenses, and branded vehicle photos. Address verification documents are also important.
Avoid making multiple changes at once, submitting incomplete evidence, or contacting Google support repeatedly. Each interaction should be purposeful and well-documented.
Run a diagnostic scan on your Google Business Profile to get a personalized assessment and step-by-step remediation plan.
Start Free DiagnosticThis guide is based on Google's published Business Profile guidelines and is provided for informational purposes only. It does not constitute legal advice. For complex situations, consult with a qualified professional. Last updated: 1/7/2026