A critical risk situation with challenging outlook for appeal.
Eligibility violations occur when a business doesn't meet Google's basic requirements for having a Google Business Profile. This includes situations where the business isn't a real, physical establishment or doesn't serve customers in person. Hybrid businesses operate both from a physical location and serve customers in the field. You'll need to prove both aspects of your operation - your storefront presence and your service-area activities. This is a critical situation requiring immediate attention. Your profile is at high risk of suspension or may already be suspended.
For hybrid business operations, common triggers include:
Your current appeal outlook is: Challenging Outlook. Before proceeding, consider these critical points:
Gather the following documentation to support your case. Provide both storefront evidence and service area documentation.
Follow these steps to address your eligibility violations. Estimated time: 2-5 weeks. Difficulty: Difficult.
Review Google's eligibility guidelines for your business type
Start immediatelyEnsure your business meets all basic requirements
Gather documentation proving your business serves customers
Update your listing to accurately reflect your operations
Submit required evidence through the reinstatement form
Resolution time varies based on the complexity of your situation and how quickly you can gather required evidence. Most cases can be resolved within 2-4 weeks with proper preparation.
Yes, you can submit a reinstatement request through Google Business Profile support. However, appeals are typically considered only once, so it's crucial to address all issues and gather complete evidence before submitting.
Storefront businesses should prioritize photos showing their physical location, signage, and interior. Official documents like utility bills and business licenses that confirm the address are essential.
Avoid making multiple changes at once, submitting incomplete evidence, or contacting Google support repeatedly. Each interaction should be purposeful and well-documented.
Run a diagnostic scan on your Google Business Profile to get a personalized assessment and step-by-step remediation plan.
Start Free DiagnosticThis guide is based on Google's published Business Profile guidelines and is provided for informational purposes only. It does not constitute legal advice. For complex situations, consult with a qualified professional. Last updated: 1/7/2026